Google Voice Search Vs. Siri in Battle For Speech-driven Ads (Google Watch)
Anyone who reads this blog knows I’m a pretty faithful follower of John
Battelle’s own Search Blog.
Battelle sparked an interesting conversation about the mobile ad opportunities
voice search technologies such as Google Voice Actions and Apple’s Siri
virtual assistant.
Battelle wrote:
> Driving into work yesterday I realized how useful voice search is going to
be to me, once I’ve got it installed. Stuck in traffic, I tried searching for
alternate routes, and it struck me how much easier it’d be to just say “give
me alternate routes.” That got me thinking about all manner of things – many
of which are now possible – “Text my wife I’ll be late,” “Email my assistant
and ask her to print the files for my 11 am meeting,” “Find me a good liquor
store within a mile of here.”
Battelle suggested click-to-call might be Google’s primary business model for
Google’s Voice Actions, which I’m guessing will arrive as part of the “Majel”
voice search upgrade.
Maybe Google will call it speak to call, and those who advertised would pay
based on calls made to their place of business from Google phones. No paid
inclusion please!
The idea is to remove …
Chilis iPhone NLP Gaming App & Future of Gaming Brand Apps
